Context
Clearbit is gone. Breeze Intelligence is HubSpot-only.
HubSpot acquired Clearbit in late 2023 and absorbed it into their platform as Breeze Intelligence. The standalone Clearbit API -- which thousands of non-HubSpot teams relied on for company enrichment, lead scoring, and form enrichment -- has been deprecated.
If you use Salesforce, Attio, Close, Pipedrive, or any CRM that is not HubSpot, you need a replacement. This is not a "nice to have" migration. Your existing Clearbit integrations stopped working.
The good news: the enrichment landscape is more competitive than when Clearbit was standalone. Multiple tools now offer what Clearbit did, often with better coverage through multi-provider approaches.
The Alternatives
Ranked by fit for non-HubSpot teams
| Tool | CRM compatibility | Starting price | Key differentiator |
|---|---|---|---|
| Deepline | Any CRM (API/CSV/PostgreSQL) | $0 (BYOK) or per-credit | Agent-native waterfall, 30+ providers |
| Apollo | Salesforce, HubSpot, Outreach | $59/user/month | 275M+ contacts, built-in sequences |
| ZoomInfo | Salesforce, HubSpot, Dynamics | ~$15K/year | Largest database, intent data |
| Cognism | Salesforce, HubSpot, Outreach | Custom pricing | EMEA data, phone-verified mobiles |
| Lusha | Salesforce, HubSpot, Pipedrive | $49/user/month | Chrome extension, quick lookups |
| Clay | Via Zapier/webhooks | $149/month | Visual enrichment builder, 75+ providers |
| 6sense | Salesforce, HubSpot, Marketo | Custom (enterprise) | Intent data, account identification |
Deep Dive
Deepline
The CRM-agnostic, agent-native option. Deepline does not care which CRM you use because it outputs to CSV, PostgreSQL, or any system with an API. There is no native CRM integration to configure. Your enriched data flows wherever you point it.
What Clearbit did with one proprietary database, Deepline does with 30+ providers in a waterfall. Company enrichment, contact lookup, email verification -- each query tries multiple sources and returns the best result. Coverage exceeds what any single provider (including Clearbit at its peak) could deliver.
The BYOK model means zero platform fees. Bring your own API keys for Apollo, Hunter, Prospeo, and others. Pay providers directly. No credit abstraction.
For teams running GTM through Claude Code, Deepline is the native enrichment backend. The CLI is a Claude Code skill. You describe what you need in natural language, and the agent runs the right enrichment play.
On r/agenticsales, one user put it plainly: "ditched the AI SDR subscription and built the same thing in claude code." Deepline is the data layer that powers that kind of workflow.
deepline enrich --input companies.csv --play company-enrichment --output enriched.csv
Best for: Teams on any CRM, developers, AI agent workflows, anyone who valued Clearbit's API-first approach.
Apollo
A strong replacement if you also need prospecting and sequences bundled in. Apollo's 275M+ contact database provides good coverage for company and contact enrichment. The built-in CRM and email sequences mean one fewer tool in your stack.
Apollo integrates natively with Salesforce. The per-seat pricing ($59-149/user/month) is transparent but adds up for larger teams.
The gap: Apollo is a single database. When it misses a contact, you have no fallback unless you layer another tool (like Deepline) on top.
Best for: Small-to-mid sales teams wanting all-in-one simplicity with Salesforce integration.
ZoomInfo
The enterprise replacement. ZoomInfo has the largest B2B database and strong intent data through Bombora. For enterprise teams that had Clearbit on an annual contract, ZoomInfo is the natural upgrade.
Pricing starts above $15,000/year. Not accessible for startups or SMBs. Data quality is strong in North American B2B. Salesforce integration is native and well-maintained.
Best for: Enterprise teams with budget, especially those needing buyer intent signals alongside enrichment.
Cognism
The EMEA specialist. If your team sells into Europe, Cognism fills the gap Clearbit left better than most US-centric providers. Phone-verified mobile numbers and GDPR compliance are built-in.
Pricing is custom and typically enterprise-level. The Diamond Data verification process adds a quality layer that other providers lack for European contacts.
Best for: Teams selling into EMEA who need verified mobile numbers and GDPR compliance.
Lusha
The quick-lookup replacement. Lusha's Chrome extension provides a similar experience to Clearbit Reveal for individual contact lookups. The database is decent for basic enrichment.
The limitation: Lusha is primarily a Chrome extension. Batch enrichment and API workflows feel secondary. Coverage is single-source. Pricing starts at $49/user/month.
Best for: Individual SDRs who need quick LinkedIn lookups. Teams replacing Clearbit's Chrome extension specifically.
Clay
The visual enrichment builder. Clay orchestrates 75+ providers through a spreadsheet interface. It is the closest to Clearbit's multi-signal approach but through a visual builder rather than an API.
Clay's credit pricing ($149-800/month) and visual interface make it a good fit for RevOps teams that want to build enrichment workflows without code. The community and template marketplace help with onboarding.
For comparison with Deepline's approach, see our Deepline vs Clay post.
Best for: RevOps teams that prefer visual workflow builders. Teams replacing Clearbit's enrichment with multi-provider coverage.
6sense
The intent data play. 6sense is less about contact enrichment and more about account-level intent signals and website visitor identification. If you used Clearbit Reveal for anonymous visitor identification, 6sense is the closest replacement for that specific feature.
Pricing is enterprise-level and custom. The product is strongest as part of an ABM stack alongside a separate enrichment tool.
Best for: Enterprise ABM teams replacing Clearbit Reveal's visitor identification.
Agent-Native GTM
Clearbit was API-first. Deepline is agent-first.
Clearbit was one of the first enrichment tools to prioritize API design. Developers loved it. The REST API was clean, the webhooks worked, and the documentation was good.
Deepline inherits that API-first philosophy and extends it to AI agents. The CLI is not a wrapper around a web UI -- it is the primary interface. Claude Code has a native Deepline skill. When a user on r/ClaudeAI reports "Prospecting with Claude Code + MCP cut my research time from hours to minutes," Deepline is built to be the enrichment layer in that stack.
The YouTube video "I Built An Entire AI Marketing Team With Claude Code In 16 Minutes" (117K views) shows the trajectory. Enrichment is becoming a function call inside an agent loop, not a tab in your browser. Deepline is built for that future. Clearbit was on that path before HubSpot absorbed it.
On r/coldemail, the feedback on what agency owners want is consistent: "cost transparency and API-first design." That is Deepline.
Migration Checklist
Moving off Clearbit / Breeze Intelligence
If you are migrating from Clearbit:
- Audit your Clearbit usage. Which API endpoints did you call? Company enrichment? Contact enrichment? Reveal (visitor identification)? Each maps to a different replacement.
- Choose based on your CRM. If you are staying on HubSpot, Breeze Intelligence might still work. If you are on anything else, you need a CRM-agnostic option.
- Test waterfall coverage. Single-provider replacements will have gaps in different places than Clearbit did. Waterfall tools (Deepline, Clay) address this by checking multiple sources.
- Evaluate agent readiness. If your team is moving toward AI agent workflows, pick a tool that was built for agents, not one that bolted on an API as an afterthought.
| Clearbit feature | Recommended replacement | Notes |
|---|---|---|
| Company enrichment API | Deepline (waterfall) or Apollo | Deepline checks multiple providers per lookup |
| Contact enrichment API | Deepline (waterfall) or Apollo | Waterfall approach finds more contacts |
| Reveal (visitor ID) | 6sense or Clearbit (via HubSpot) | No direct Deepline equivalent |
| Form enrichment | Deepline API or Apollo API | Call enrichment API on form submit |
| Salesforce integration | ZoomInfo, Apollo, or Deepline via API | Deepline is CRM-agnostic |
FAQ
Frequently asked questions
What happened to Clearbit?
HubSpot acquired Clearbit in 2023 and rebranded it as Breeze Intelligence. The standalone Clearbit API was deprecated in favor of a HubSpot-native integration. Teams not on HubSpot lost access to Clearbit's enrichment capabilities.
Can I still use Clearbit without HubSpot?
No. Clearbit's standalone API has been deprecated. Breeze Intelligence requires a HubSpot subscription. Non-HubSpot teams need an alternative enrichment provider.
What is the best Clearbit alternative for Salesforce users?
Deepline is CRM-agnostic and works with Salesforce via API. ZoomInfo has a native Salesforce integration. Apollo also integrates with Salesforce. The choice depends on whether you prioritize multi-provider waterfall coverage (Deepline), enterprise features (ZoomInfo), or all-in-one simplicity (Apollo).
How does Deepline compare to Clearbit for company enrichment?
Clearbit was strong for company data (firmographics, tech stack, employee count). Deepline covers company enrichment through multiple providers in a waterfall, often returning richer data by cross-referencing sources.
Is Breeze Intelligence worth it for HubSpot users?
If you are already on HubSpot, Breeze Intelligence provides seamless in-CRM enrichment. The tradeoff is vendor lock-in and limited provider diversity. You only get HubSpot's data, not a multi-source waterfall.
Which Clearbit alternative supports AI agents?
Deepline was built from day one for AI agent workflows. It has a native Claude Code skill and CLI-first design. Other tools have APIs but were designed primarily for human-operated web interfaces.
What is the cheapest Clearbit alternative?
Deepline in BYOK mode has zero platform fees. Apollo has a free tier with limited credits. Lusha starts at $49/user/month. ZoomInfo and Cognism require enterprise-level budgets.
Does any alternative match Clearbit's real-time enrichment?
Clearbit was known for real-time form enrichment (Reveal). For similar functionality, 6sense offers website visitor identification. Deepline provides real-time API enrichment but does not do anonymous visitor identification.
Related
CRM-agnostic enrichment that works with any stack
Deepline outputs to CSV, PostgreSQL, or any CRM via API. No vendor lock-in. BYOK pricing. Agent-native execution.