For Your Team

Deepline for Marketing Ops

Inbound leads arrive with missing firmographics, no ICP score, and no way to tell which ones are worth routing to sales. Marketing passes everything over the wall and hopes for the best.

The inbound data gap

Inbound leads arrive with missing firmographics and no ICP score. Marketing passes everything to sales and hopes for the best.

What Deepline does for marketing ops

Real-time enrichment on form submit

Set up a webhook from HubSpot. When a lead submits a form, Deepline enriches and writes back to the CRM within 5 seconds.

Tell Claude Code
When a new lead submits our demo form in HubSpot, enrich with firmographics and score 1-10 against our ICP: B2B SaaS, 100-500 employees, Series A+. Write the score back to the contact.

Claude Code deploys a webhook workflow:

deepline workflows deploy inbound-scoring --trigger webhook --spec scoring.yaml
# → https://api.deepline.com/v2/workflows/inbound-scoring/trigger

Firmographic fill

Data pointProviders
Company sizeApollo, People Data Labs, Crustdata
IndustryApollo, People Data Labs
Funding stageCrunchbase via Crustdata
Tech stackBuiltWith, TheirStack

ICP scoring

Each lead gets scored against your criteria before a human sees it. Sales only works leads that pass the threshold.

Account-level intelligence

Combine firmographics with technographic signals and hiring data for richer qualification.

Use cases by role

RoleWhat they do with Deepline
Marketing opsEnrich inbound before handoff to sales
Demand genMeasure campaign quality by lead score, not volume
GrowthBuild PLG scoring models on real firmographic data

Cost comparison

Tool2,000 leads/monthAnnual
Deepline~$100Usage-based
ClearbitDeprecatedN/A
ZoomInfo EnrichContract required$15K+ add-on

Get started

curl -s "https://code.deepline.com/api/v2/cli/install" | bash
deepline auth register

Then set up your webhook workflow in Claude Code.

Common questions

Frequently Asked Questions

1How fast is the enrichment?+

Under 5 seconds from form submit to CRM writeback.

2Can I customize the scoring criteria?+

Yes. Define your ICP in plain English. Deepline builds the scoring logic.

3What if enrichment fails for a lead?+

Deepline tries multiple providers (Apollo, People Data Labs, Crustdata). If all miss, the lead is flagged for manual review. No silent failures.

Try this yourself

Install the CLI and run this use case in under 5 minutes.