Multi-Signal Outreach
A job change alone is noise. A job change + the company hiring for your category + their team commenting on competitor posts = someone building a new stack. That’s worth an email. Stacking signals like this gets 18% response rates vs 3.4% for cold email (Autobound).The Play
Define your signal sources
Choose 3-5 signals to monitor: job changes, hiring posts, funding rounds, competitor engagement, technology adoption, or intent data.
Collect signals per account
Run enrichment across all signal sources for your target account list. Each signal adds a column to your dataset.
Stack and score
Count signals per account. Weight by strength: job change of a champion (10 pts) > generic hiring signal (3 pts). Rank by composite score.
Generate personalized sequences
For top-scored accounts, generate 3-step outreach sequences that reference their specific signals. “Congrats on the Series B — noticed you’re hiring RevOps, which usually means [pain point].”
Tell Claude Code
“For each company in target-accounts.csv: check for recent funding, hiring signals, and job changes among my HubSpot contacts. Stack the signals, score each account, and generate a personalized 3-step email sequence for the top 20. Write to outreach-ready.csv.”
Signal Stacking Framework
| Signals Detected | Priority | Action |
|---|---|---|
| 3+ signals | P0 — Immediate | Personal email from AE within 48h |
| 2 signals | P1 — This week | Automated sequence with signal-specific personalization |
| 1 signal | P2 — Queue | Add to nurture sequence, monitor for additional signals |
| 0 signals | Skip | Don’t waste outreach credits on cold accounts |
Signal Combinations That Convert
| Combo | Why It Works |
|---|---|
| Job change + funding round | New leader with fresh budget — classic buying window |
| Competitor engagement + hiring | Evaluating alternatives while scaling the team |
| Tech stack change + job posting | Rebuilding infrastructure, need new tools |
| Funding + multiple job posts | Rapid growth = urgent tool needs |
Cost Estimate
- TAM building & web scraping: Included in Claude Code (AI-powered via Claude)
- Email enrichment: ~0.3 credits per contact (waterfall, first provider hit)
- Company enrichment: ~0.4 credits per account (via Crustdata)
- Signal-specific enrichment costs vary by source and provider
Competitive Mentions → | Signal Playbooks → | I Have X, I Want Y →